- Marketing Max
- For The Week Of Nov. 20th
For The Week Of Nov. 20th
Read Time: 4 minutes
Everyone should open this because the Growth Hack Of The Week is something every brand will get value from… not just e-commerce brands!
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🚀 This Week’s Growth Hack: Max’s 4 Not-So-Secret BFCM Playbook
The subject line is provocative on purpose! Why? Because you don’t have to be an e-commerce brand to capitalize on this week’s magic! My examples below work for everyone in every industry… Particularly if you are not an e-commerce brand, the first Growth Hack below is sure to help you!
Given that Black Friday is officially 5 days away, I know most of you either feel super prepared or not prepared at all so here’s my list of 4 last-minute BFCM Hacks to squeeze as much money out of next weekend as possible:
Listen Up - My favorite hack! You don’t have to sell a physical product via an e-commerce store to capitalize on the business magic of Black Friday. When I ran my agency I would send out an email on the Monday before Thanksgiving saying:
“While everyone is trying to convince you to spend money this week, I wanna put money in your pocket! Refer one client by the end of the month and I’ll 2X our normal referral commission to you. Does your uncle run a solar panel installation business? Tell him at Thanksgiving dinner how much success we have had for you and what kind of results we could get for him. Your Cousin has a startup and needs help figuring out her ads strategy? Make the intro! Let me put money in your pocket instead of asking you for something.
AB Test - I have said it many times before and I will say it many times again… AB testing your landing page is the fastest way to increase your revenue! But in particular, Ab testing during BFCM can have MONSTER ROI for your business. Here’s how you can do it:
Create 4 landing page variants (I prefer Unbounce but e-commerce brands can use Intellimize) … change the tagline of your main landing page and then check the result at noon Friday (or Saturday morning if your sale runs all weekend), then switch to the #1 performing page variant that leads to the most sales. Boom! You just increased your BFCM revenue with less than an hour of work and $100 in total investment.
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Conquesting - If you have a massive competitor where you anticipate lots of people googling “(competitor name) sale” then you might want to bid on that google ads keyword and run an ad saying something like “Better than (competitor name) sale” or “Our sales is better” … Drifting behind your competitors is always a great idea, but particularly on BFCM when search traffic is elevated… You’re silly not to!
Over RT - Having spent ten million dollars of other people’s money on BFCM ads specifically, I can’t tell you enough about how many brands underestimate retargeting ads during BFCM. You need to set up a dedicated campaign targeting anyone who has visited your website in the last 180 days (the max Facebook will allow) with big sale ads mentioning copy like “this weekend only” or “finally” … !!! This was always our best-performing audience for our BFCM campaign. We would shift most of our clients’ budget from 80% prospecting (reaching new people) and 20% retargeting (people who recently visited the website) … to the complete opposite! Let email & SMS take care of your VIP buyers… Ads should push everyone who has never purchased from you, to finally pull the trigger.
Which one are you going to use or draw inspo from for this weekend’s money grab? Hit that reply button and let me know!
Happy Thanksgiving to you and your family ❤️
What did you think of this week's Growth Hack?
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That’s it for this week!
Thanks for being a part of my journey :)
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