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🚀 This Week’s Growth Hack: Growth Hacking My 7-Figure Biz

Not only was I recently interviewed on a podcast about how I grew my 7-figure agency but I spoke at a conference last week about the exact inflection points that caused my ad agency’s major growth spurts before I sold it 2 years ago.

At the end of that keynote, I realized I had never shared all of them together with you guys so here they are, in sequential order! Each Growth Hack below is something any marketer or entrepreneur can use or draw inspiration from and apply to their efforts! Everyone is chasing that “silver bullet” but looking back on a 5-year journey from my first $250/mo client to hitting 7-figures in ARR, then exiting, there were a few “silver bullets” … so let’s dive in:

1. 💰 Flat Fee Pricing - A few months after we started tracking our whole team’s hours (basically how many hours we spent on each client), we sat down in conference room B at our co-working space to analyze the data. The first thing we noticed in the data lead to our very first Growth Hack! We noticed the clients paying us $5k/mo were taking up the same amount of hours to service as the clients spending $2.5k/mo.

   
   You see at the time we were charging based on ad spend we were managing. If a client was spending $50k/mo on ads, we would would charge around $5k to manage that spend. If they spent under $10k, we would charge around $2.5k to manage that spend. But since everyone was basically taking the same amount of time to service, regardless of what they paid us, we introduced

   
   “The Flat Monthly Fee”
   
   👉🏼 Result: This immediately 2X’d our close rate because brands love knowing that 1. we wouldn’t prioritize any clients spending more than them since everyone was paying the same rate 2. their cost wouldn’t go up as their ad spend went, we were a fixed line item on the P&L
   

2. 🥕 The Carrot - We noticed a few months later that a lot of our potential clients were asking what our average return on ad spend was in our sales calls. So we booked some time in conference room C (fun fact, I met my wife for the first time in that conference room) to write out on the whiteboard every single client we had, and what their trailing 90-day ROAS was. 

   Turned out, we averaged a 4.2X across the board for all clients. So I immediately asked the team what’s out tagline?

   Because we were so obsessed with making all of our clients copy as close to fourth-grade reading level as possible, we came up with the tagline:

   “We help companies make $4 for every $1 they spend on digital ads”

   👉🏼 Results: the moment we put that tagline as the hero message on our website homepage, the leads started flowing in way more than before! And mentioning it in our deck, our conversion rate in sales calls shot up as well. We were no longer just another agency with great case studies, we were the agency that turned $1 into $4.
   
   (BTW - if you’re an agency owner & want guaranteed leads at a fixed Cost Per Lead, book a call to learn more about my new project here)
   
   

3. 🗡 Conquesting - About a year later we were really struggling to generate enough clients to get us to the next level so we had a brainstorming session where I asked the team if we were our own client, what campaign would we run for ourselves?
   

   The answer appeared about 30 seconds later when everyone brought up the #1 lead gen tactic that was working for all of our clients… bidding on their competitors’ names!
   

   That meeting lasted all of two minutes, because I am mediately fired up my laptop, created a brand new Google Ads account, and started bidding on our direct competitors’ brand names with the copy
   

   “(Insert competitor name) = expensive | Hell’s Creative = 4X ROI”
   

   👉🏼 Results: I had seven leads within 24 hours after spending about $50 maybe even less, I can’t remember, but it was overwhelmingly amazing. 
   

4. 🚫 This Not An Ad - That last growth hack only worked so long, because other agencies caught onto my strategy and jacked up the cost to appear when people googled these other agencies. At that time I had started to see a handful of agencies running Facebook ads. The problem was they all look the same and I didn’t want to be just another agency running Facebook ads.
   
   Well, after a few months, I was driving and saw a billboard that said your ad here. My immediate thought was, how come I have never seen Facebook running an ad saying your ad here. Then I realized… This is how I stand out! I flipped the entire concept of an ad in the Facebook ( & Instagram) feed on its head by running an ad where the creative was something I made in Canva in 2 seconds that had a white background and said “this is not an ad” big in lack centered. 
   
   The body copy started off by saying “this is not an ad, but a story about an e-commerce founder who thought they were killing it but secretly wasn’t…”
   
   Then I went on to tell a whole story in the body copy with multiple paragraphs about how a fictional e-commerce CEO was getting tricked by their agency’s reporting. 
   
   👉🏼 Results: This ad single-handedly delivered 50 qualified calls on my calendar a month for under $100 per qualified appointment, which skyrocketed our growth and doubled our revenue in 3 months

Which one are you going to use or draw inspo from??

Don’t love those? Want an even better ageny Growth Hack? I’m building the agency lead gen resource I wish I had before I sold. Learn more here

💕 Whenever You Are Ready 💕

Here are 3 ways I can help you:​

1. Listen To My New Podcast - My podcast takes you behind the scenes of some of the fastest-growing startups in the game today! Check out all episodes & subscribe here
   

2. Access 70+ Growth Hacks - I have been sending out one epic Growth Hack every single Sunday since launching this newsletter in March of 2022. But, if you subscribed recently, you missed the last 70+ Growth Hacks! I put them all inside Growth Hacks University alongside my flagship course Growth Marketing 101 and a bunch of other growth marketing resources! Start your 5-day free trial here!

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3. Get In Front Of My Audience - With more than 85,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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