Read THIS To Make Video Creation A Piece Of 🍰

TL;DR - Video creation can be very frustrating. Writing scripts, recording voiceovers, and so much other stuff! Invideo AI, your video-making sidekick, is here for the rescue! Transform ideas into complete videos with text commands – it delivers the whole shebang: script, stock media, voiceover, captions and more.
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👉🏼 Invideo uses AI to turn your concepts into reality with ease. Just text your ideas, and watch the magic happen – a complete, publish-ready video emerges.

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🌟 Bonus - A new podcast episode about how I built & sold my 7 figure ad agency is now live on Spotify and Apple and YouTube

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****IMPORTANT: You will be getting my new newsletter THE CEO REPORT (a daily recap of the most impactful business news, in a no-fluff summary) starting in the next 10-ish days, unless you opt-out here

🚀 This Week’s Growth Hack: How Taylor Swift Increases LTV

It’s no secret that Taylor Swift is dating one of the most popular players in the NFL. But today’s Growth Hack is not about that “free press” thing I’ve covered in the past…

It’s actually an old money-making customer LTV-increasing technique that’s come to be known as “selling the sawdust” which the 33-year-old just delivered a masterclass in last weekend.

🤷🏻‍♀️ If her $1b tour revenue wasn’t enough, she cashed in by “selling the sawdust” of her main product. As in, if her main product (her tour) was actually a wooden table that she made $1b from, she was able to sell the sawdust (the scraps from making the table) to increase her LTV.

It’s all about getting extra mileage out of existing assets!

🎥 You see a few months back, Taylor (yea we’re on a first name basis) announced she was releasing a special concert movie of her tour with behind-the-scenes footage and so much more. Although many news outlets pitched it as “a way to see the concert without dropping $1,000 a ticket) surveys show her concert-goers made up a meaningful chunk of her movie sales.

🤯 The crazy part? The opening weekend of her movie generated more than $92m in sales in one weekend. That’s almost 6X what her boyfriend makes on the field in a year (Travis Kelce makes $14m a year playing for the Chiefs).

That’s adding an extra ~10% to her total gross from the tour…

Simply by repurposing her “scraps” aka video footage of her tour.

👉🏼 Here are some examples of how you can “sell the sawdust” aka get more mileage out of your existing assets:

SaaS: Say you sell a tool that records zoom calls for everyone and summarizes them into neat recaps using AI. You could comb through all the video recording you have and gather some data around average tone of voice, length of call, or energy levels during the calls based on days of the week or time of day… And publish an interesting e-book you can use as a lead magnet (or really just any marketing collateral) to say calls on Tuesdays have the lowest energy and calls on Thursdays have the highest energy. So maybe try to book more calls on Thursdays…

Newsletter: Say you run a newsletter called Growth Hacks Weekly 😉 where you share one industry-agnostic growth hack any company in any industry of any size can use to grow their business, every week. Instead of doing what everyone else does and repurposing it into social content to attract more subscribers, you could put them all in a cool thing called Growth Hacks University and let people access all 70+ of them at any time for just $9/mo

Agency: Say you are a facebook ads agency who’s constantly doing competitive research for your client’s brands… If a few of your clients are in skincare, you could package a few of the competitive research reports together into an industry research report and use that as a lead magnet to attract more skincare brands… Or even sell the research report to prospective clients if they can’t afford you…

What sawdust will you sell?

💕 Whenever You Are Ready 💕

Here are 4 ways I can help you:​

1. Listen To My New Podcast - My podcast takes you behind the scenes of some of the fastest-growing startups in the game today! Check out all episodes & subscribe here
   

2. Access 70+ Growth Hacks - I have been sending out one epic Growth Hack every single Sunday since launching this newsletter in March of 2022. But, if you subscribed recently, you missed the last 70+ Growth Hacks! I put them all inside Growth Hacks University alongside my flagship course Growth Marketing 101 and a bunch of other growth marketing resources! Start your 5-day free trial here!

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3. Get In Front Of My Audience - With more than 73,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

That’s it for this week!

Talk soon,
Marketing Max
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