🌟 Get Authentic Product Reviews For Q4 at $0 Cost With Influencer Gifting

A strategy I love for DTC brands is product seeding (aka influencer gifting) which enables brands to get honest reviews, authentic content, and grow organic reach at $0.

Insense is the all-in-one UGC and influencer marketing platform to find influencers who genuinely love your products that you can build long-term relations with for future collabs.

They’re trusted by 1,500+ DTC brands including:
👉🏼 Solawave – discovered 200+ influencers in just 1 month
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🛠 3 Things Worth Checking Out

1️⃣ - ADS - Brace Yourself for BIG Bing and Google Ads News! October brings a game-changing ad type you can't afford to miss. Stay ahead of the curve and learn the secrets on Oct 4, 2PM ET! Register here for free

2️⃣ - UGC - The guide cleverly named ‘Your UGC SUCKS’ was put together special for readers of GHW to streamline the process of getting real authentic UGC from influencers without paying huge marketplace or agency fees. Check it out here >>

3️⃣ - SEO - Did you know? All Growth Hacks Weekly readers (that’s you) get a 7-day free trial of the most affordable & effective SEO service on planet earth? Start getting more high-intent Google traffic here

*(everything above is a via partnership, click here to get yours)

***I’m launching two huge things in October and I wanna know how you want to be involved in one of them…

🚀 This Week’s Growth Hack: Tapping Into Customer Intent Patterns

This is a rant. You may love it or hate it. But damn, many of you have no idea how to create a marketing strategy for your particular customer intent pattern!

I recently took a call with a company who sells offshore talent placement services. They said they have blown their budget by investing a small amount on a bunch of different customer acquisition channels (including paid ads, influencers, podcast ads, and more) and therefore have a tight budget, so they were hoping I would help them find a growth hack to maximize the little budget they have.

When I visited the website, they had the most generic copy I’ve ever seen. It didn’t tell me any of the benefits of working with them over any other overseas staffing agency. It didn’t have a single case study or testimonial. The site gave me no reason to fill out their form, which has 6 questions on it (way too many as a first step). And that’s when I started to get frustrated. It’s one thing to throw things at the wall and see what sticks but they seemingly have no idea how to effectively market their service. You have to understand your customers’ unique intent pattern.

If you sell offshoring services that help companies find talent overseas, you have to understand you are in a “must be looking for help” customer intent pattern so you need to either:

A) make it so that anyone who googles "hire overseas talent ASAP" sees you first, because they need what you are selling right now

or

B) advertise so often in all of your target customers' favorite newsletters / podcasts / social feeds that when they do actually need your service, they don't think to go to anyone else but you

or

C) create partnerships with people who can recommend you the moment they have a client or follower who needs to hire someone ASAP, and then consistently stay top of mind for them with great incentives so they refer you in at the right moment

THAT'S IT!

ANY OTHER PENNY, OR SECOND, SPENT ON MARKETING IS A WASTE.

If you are selling cat t-shirts to cat enthusiasts, you know you are in an “impulse purchase” customer intent pattern...

So you need to lean heavily into things that work for your particular customer intent pattern like:

A) limited time only discounts "30% off this weekend only"

or

B) Celeb or influencer endorsements

or

C) Limited time only products - "buy this before we sell out cuz it will never be available again"

In Summary: Identify your customer intent pattern (aka the premise someone needs to have before even considering buying your product) and develop a marketing strategy that’s appropriate to that premise.

That’s it! Now, how are you going to readjust your marketing resources with a clearer picture of the premise someone needs to have before even considering to buy your product??

💕 Whenever You Are Ready

Here are 3 ways I can help you:​

1. Listen To My New Podcast - I recently launched my podcast with 4 episodes going behind the scenes of some of the fastest-growing startups in the game today! Check out all episodes and subscribe here
   

2. Become A Better Marketer In 4 Hours - How do you grow if you don’t have a big marketing budget? What’s the one strategy that will increase your revenue by 2X overnight? What’s the best framework you can use to write better landing page copy? How do you outsource marketing on a budget? The answers to all of these and many more growth questions can be found in my $197 crash course, here!

   ​

3. Get In Front Of My Audience - With more than 60,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

*Wanna get your product or service in front of my audience, start here