💥 Uncommon Advice: The Gateway To Entrepreneurial Growth

TL;DR - Take your business to new heights with Uncommon Advice, the ultimate newsletter and podcast. Host Nate Kennedy shares proven strategies and expert insights, helping you achieve unparalleled success in the digital world.

Insight 💡- After years in online marketing, Nate discovered his true passion—a simple email-based business model that brought him time freedom and substantial earnings. Now, he sends millions of emails daily, generating over $3M in revenue through newsletters alone. And he’s dedicated to helping fellow entrepreneurs achieve remarkable success.

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🚀 This Week’s Growth Hack: You’re Chasing The Wrong Customer Segment

I just read an article about how Eddie Bauer is changing their iconic cursive logo because “Gen Z doesn’t read cursive” and it reminded me of a crazy Growth Hack I used for one of my OG clients.

You see, this client was a skincare brand targeting the millennial LGBTQ+ community. Their entire brand was engineered to speak to the community from their ingredients to the models in their product images to their ad targeting.

Well, after months of running their Facebook ads, we couldn’t figure out how to get them above a 2X Return On Ad Spend. We were spending around $20k/mo on Facebook ads and they were generating about $40k/mo in revenue yet almost all of our other clients were achieving a 4X ROAS if not higher…

We threw everything at the wall for months. Free shipping. Outside-the-box ads. Discounts. All sorts of different interest-based targeting and custom audience targeting… Nothing seemed to work. Then I had this idea to go into Google Analytics and checkout conversion rate by demographics.

It turned out that when someone 50 years old or above landed on the site, they purchased something 6.5% of the time… which is 3X higher than the industry average! But when a millennial landed on the site, they purchased something less than 1% of the time.

We immediately updated all of our Facebook ads to target people 50 years old and above. Within a few a days, we were consistently getting a 7X+ ROAS.

Gen Z this, Millennial that… the audience most marketers are really missing is Gen X. They’re on track to be the wealthiest generation in history and are the fastest-growing user base on TikTok. But only 13% feels seen in social advertising.

Here are some additional Gen X stats for you:

• 92% use social media every day and make up 28% of TikTok’s users

• Only 24% of TV ads feature Gen X characters

• Trust is 30% more important to this group than younger generations when it comes to purchase decisions

• Gen X creator posts are 75% longer than posts from Gen Z creators

Competition amongst Gen Z and Millennial-targeted brands is getting thicker by the day. By leaning into the Gen X cohort, brands might stand a chance with less noise. Plus, with trust meaning so much to this generation, you’ll make them feel valued and desired which might lead to brand loyalty.

👉🏼 Here’s how you can take advantage of this Growth Hack:

SaaS: In your cold emails and ad creative, target potential users who have are a bit older. They are more used to spending $$$ and they likely have more cash in the bank cuz they have been around longer.

E-Comm: Beyond the example I gave above, even if you sell baby products, you think new mothers would be a perfect target but maybe grandparents are more likely to spend?

Agency: Look for clients who have been in business for 10 years as their CEOs are more used to spending $$$ and they likely have more cash in the bank cuz they have been around longer.

Are you really going after the right customers?

💕 Whenever You Are Ready 💕

Here are 3 ways I can help you:​

1. Listen To My New Podcast - My podcast takes you behind the scenes of some of the fastest-growing startups in the game today! Check out all episodes & subscribe here
   

2. Access 70+ Growth Hacks - I have been sending out one epic Growth Hack every single Sunday since launching this newsletter in March of 2022. But, if you subscribed recently, you missed the last 70+ Growth Hacks! I put them all inside Growth Hacks University alongside my flagship course Growth Marketing 101 and a bunch of other growth marketing resources! Start your 5-day free trial here!

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3. Get In Front Of My Audience - With more than 85,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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