**I’m hosting an invite-only dinner for entrepreneurs in NYC on Thursday, September 21st. Apply to attend here.

💥 How Ceremonia launched the hair care routine of the summer

Facing the challenge of visually capturing the magic of their latest product, Ceremonia turned to micro-influencers to create hype around the new product.

By partnering with minisocial, Ceremonia harnessed the power of over 50 micro-influencers. With a carefully curated group of creators minisocial booked and managed their impactful campaign

The result? A captivating library of fully licensed assets featuring Ceremonia’s latest product in the wild. But minisocial's impact went even further! Their two-pronged also amplified the brand with an Earned Media Value (EMV) of $12,433.

Now it’s your turn, to launch the next viral product with a group of super fans. Elevate your brand, engage your audience, and revolutionize your marketing strategy with minisocial!

👉🏼 Start your campaign or book a demo here

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3️⃣ - Insense.pro - No time to manage UGC + influencer campaigns? Save 40+ hours on sourcing + campaign management with Insense. Book a call by Sept 22 and get $200 for your first campaign, here.

4️⃣ - MarketerHire - Looking for top 1% marketing talent? I trust MarketerHire for all my freelance & marketing assistant needs! Get started here.

*(everything in the section above is an ad, click here to get yours)

🚀 This Week’s Growth Hack: How Peacock Increases Subscriber LTV

The average annual churn rate for all US streamers (think Netflix, MAX, Disney+ …) is around 47% which is mind-blowingly high to me! A recent report said consumers are taking forever to find shows to watch, which means these streaming platforms need to find ways to get people to watch more shows, in the hopes of preventing a consistent mad dash to cancel subscriptions.

Well NBCUniversal’s platform Peacock has figured out a simple Growth Hack to help their subscribers find content to watch on their platform:

Emails!

That’s right. Annabella Goff, Peacock’s senior director of CRM, said both free and paid subscribers of Peacock are sent three to five emails each week depending on how active they are on the service.

You think they would focus a ton of AB tests on recommendations once people open the app ut this Growth Hack is working gangbusters for them!

Last year, an email campaign that was sent to 40m+ users featuring a year-in-review breakdown of their watch history on Peacock translated to a 20% decrease in churn rate among paying subscribers within a 30-day window! Plus a 6% increase in conversion rate from free to paying user.

And knowing that Peacock sends more emails than any other streaming platform, it puts this industry stat into perspective:

“…every single premium subscription streamer saw churn rates in June 2023 increase compared to the year prior—with the exception of Peacock, which saw churn rates decline 2%, according to data from Antenna.”
(reported by Marketing Brew)

Ok but, what’s the Growth Hacks Max? Use usage or recommendation emails to increase LTV and decrease churn! How do you do that? Time for my signature…

Examples

E-Commerce - Say you run a clothing brand selling premium t-shirts… You could send an email every month saying “You recently bought X product, 60% of people who bought that product also bought Y & Z… Click here to add Y & Z to your wardrobe” …

You could also send an email to all of your customers every year (or every quarter or just anytime you need more sales) showing how many total purchases they have made to date and mention what % of customers have purchased that many things… So you could congratulate them by saying you are one of our top 10% of most loyal customers, here’s 10% off for being a top 10% most loyal customer!

SaaS - Say you run a social media scheduling tool… Simply send a monthly email that shows how many posts the user scheduled that month, and compare it to how many posts the average user schedules per month, and compare it to the amount of posts the fastest-growing social channels share per month…

Agency - Man I did this with my agency and it was such a hack! Every month when we sent our clients their trailing 30 days performance report, we would make the first slide of the report a hand written, detailed, bullet point list, of everything we did for them that month. My Director of Accounts would literally go through her email inbox and see that in the last 30 days, for a particular client, might have we coordinated assets for a photoshoot for them, or got a new campaign live, or finally achieved some growth goal… By reminding the clients every month what exactly we did for them, they felt more comfortable paying the next month’s retainer…

That’s it, now, how are you going to use this growth hack to grow?

💕 Whenever You Are Ready

Here are 3 ways I can help you:​

1. Listen To My New Podcast - I recently launched my podcast with 3 episodes going behind the scenes of some of the fastest-growing startups in the game today! Check out all episodes and subscribe here
   

2. Become A Better Marketer In 4 Hours - How do you grow if you don’t have a big marketing budget? What’s the one strategy that will increase your revenue by 2X overnight? What’s the best framework you can use to write better landing page copy? How do you outsource marketing on a budget? The answers to all of these and many more growth questions can be found in my $197 crash course, here!

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3. Get In Front Of My Audience - With more than 60,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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