🤯 How InnoGames Achieved a 13.6% CTR

📰 TL;DR - InnoGames achieved a 30% ROI over ad spend with Brave Ads. By prioritizing user privacy and partnering with Brave Ads, InnoGames successfully reached their target audience and achieved impressive results

💡 Insight - Brave provided InnoGames, a mobile and online gaming company, with an effective solution for reaching privacy-conscious users. By prioritizing user privacy and partnering with Brave, InnoGames achieved a 30% ROI over ad spend, a 13.6% click-through rate, and a CPA of 1,318,763.

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🚀 This Week’s Growth Hack: Dropbox’s Secret Growth Hack

Dropbox is currently a $9b company trading on the stock market.

Their Growth Hack letting existing users gift 2GB of free storage to their friends is well documented since they introduced it in the early days. But they used another Growth Hack before that one, that helped them launch with crazy viral success… And it’s something that most brands overlook. Drum roll please:

An explainer video!

When I stumbled across Dropbox’s viral explainer video on YouTube last week, I immediately reached out to my friend Ryan who runs Spacebar Visuals as they specialize in “Oscar-worthy” explainer videos!

He said you don't need a Hollywood budget to create one that's truly remarkable and worthy of recognition, like Dropbox’s. He texted me 4 tips for creating an explainer video that could have the success that Dropbox’s did.

So, I figured I would add my own 2 cents to each and share them with you as today’s Growth Hack!

1. Your Explainer Video needs a story arc like a Hollywood film:

The first step to creating an Oscar-worthy explainer video is all about storytelling. Your story should resonate with your audience, tug at their heartstrings, and stick in their minds, as it relates to your product or service.

Just like a movie, you could start by introducing a main character (think “meet Bob”) .. Then start by defining the problem Bob has (it should be the one your product or service solves). Then, show how Bob came to learn of your solution in a way that makes viewers feel a deep connection. Something they already feel comfortable doing like taking a recommendation from a friend or googling to find the solution to something. Use relatable characters, relatable scenarios, or compelling anecdotes to humanize your message. The goal is to create an emotional bond with your audience.

2. Visual Excellence:

Now, let's talk visuals! Oscar-worthy videos are known for their stunning cinematography, and your explainer video should be no different. Ryan says his team helps brands by creating high-quality visuals, animations, and graphics. Ryan reminded me that your Explainer Video’s color scheme, typography, and design elements should not only align seamlessly with your brand identity but also stand out from the crowd of boring explainer videos! Visual consistency and a thumb-stopping visual experience is the key to enhancing the overall impact of your video. That’s his team’s secret sauce.

3. Engaging Script and Voiceover:

Next up, the voiceover! Ryan says you want to choose an artist whose tone matches the mood of your video and resonates with your audience. His team finds that the voice-over is often the most overlooked part of the explainer video! If your brand is fun, the person should speak with a fun upbeat tone. If you are talking about a more serious topic like cybersecurity then you should consider using someone with a deeper voice who speaks slowly.

Max Pro Tip: On voiceovers, if you operate in a space that tends to be more serious, you might wanna create an explainer video that is more upbeat and fun to stand out from all your competitors! And vice versa… If you operate in a fun space, maybe making a satirical video that is super serious would stand out! Go against the grain to make a bigger impact.

In Summary: Use these 3 tips to make a viral video that crushes it for you, just like Dropbox dude! Will you use these tips to make a high-impact “Oscar-worthy” explainer video before the end of the year?

Source: The original Dropbox video can be viewed here

Special Thanks: Ryan and his team at Spacebar Visuals for the insights

💕 Whenever You Are Ready

Here are 3 ways I can help you:​

1. Listen To My New Podcast - I recently launched my podcast with 3 episodes going behind the scenes of some of the fastest-growing startups in the game today! Check out all episodes and subscribe here
   

2. Become A Better Marketer In 4 Hours - How do you grow if you don’t have a big marketing budget? What’s the one strategy that will increase your revenue by 2X overnight? What’s the best framework you can use to write better landing page copy? How do you outsource marketing on a budget? The answers to all of these and many more growth questions can be found in my $197 crash course, here!

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3. Get In Front Of My Audience - With more than 60,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

That’s it for this week!

Talk soon,
Marketing Max
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