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2 Things To Check Out

💡 Lessons From Optimizing 1,000+ Websites - Last week, I sat down with Shaun Brandt from Oddit.co 👉🏼 If you run an agency of any kind or just want to squeeze more $$$ out of your website, it’s a must-listen on: YouTube -or- Spotify -or- Apple 

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*(the ads above are via a paid partnership, you too can reach my audience here)

🚀 This Week’s Growth Hack:

How I Added $64,000 In MRR In 30 Days

No cold calls. No cold emails. No begging for demos. No viral posts.

Just a simple, repeatable system that I put to work last month & it absolutely crushed.

If you read my Disgustingly Simple 2025 Marketing Hack a few weeks ago, you already know I’ve been obsessed with a new way to generate leads… one that surfaces the 2% of buyers ready to invest today while nurturing the 98% who will be ready, soon.

Turns out, this strategy wasn’t just a fun experiment. It’s a lead-gen powerhouse.

Here’s exactly how I used it to add $64,000 in MRR to my business in January… and how you can do the same, 100% without my help.

Step 1: Stop Asking for Too Much, Too Soon

99% of companies mess this up.

They run ads or cold emails screaming “BOOK A CALL” or “TRY US NOW” and wonder why their marketing doesn’t work.

I did the opposite.

For the last two years, I ran meta ads asking people to sign up for my newsletter aka I ran ads offering FREE value upfront. No hard sell. No pressure. No “I can help you accomplish X” … Just:

✅ A free, high-value newsletter subscription
✅ A simple opt-in page to collect emails
✅ A no-strings-attached way for people to engage with me and see my thoughts, beliefs, insights, tips, and tricks every week in under 2 minutes

The result? Super low ad costs and tons of engaged leads I can sell to forever.

Step 2: Qualify, But Don’t Scare People Away

Once someone signed up, I immediately asked them a few questions using a friendly, casual typeform (some of these questions I need to ask in order to share data on my audience with advertisers but I include qualifying questions for my offer in as well):

❓ What’s your biggest challenge right now? (to feature those questions on my podcast)
❓ How big is your business? (to see if they would have budget for what I could sell them down the road)
❓ Are you actively looking for help with what I can possibly sell you today? (so if they say, that’s essentially someone raising their hand saying I’m interested in getting this problem solved by you or someone else, today)

👉 If they were qualified and ready, they got a direct invite to book a call.
👉 If they weren’t ready yet, they were simply added to my newsletter, no pressure, & no downsell offer.

This small but powerful addition surfaced the hottest ones automatically.

Step 3: Follow Up Like a Pro

Here’s where most businesses leave serious money on the table.

I knew some people were interested but just didn’t book the call yet. So I had a simple follow-up playbook:

1️⃣ My fractional SDR sent personalized nudges to warm leads. (let me know if you want an intro to that fractional SDR team)
2️⃣ I made sure my newsletter reminded them weekly of how I solve their #1 problem (with ads promoting this service in the newsletter itself).

Simple, repeatable, and incredibly effective.

Step 4: The Power of Consistent Touchpoints

Most people who signed on to my new service were not ready to buy when they signed up. But since then, whether it was a week ago, a month ago, or even more than a year ago… I have been building up brand authority and brand affinity with them, unlike I have ever seen before.

You see, every day/week, my newsletter delivered:

🧠 Real insights (not fluff)
🚀 Quick wins they could use immediately
🔗 A light CTA reminding them I could help

All 100% free… So when potential clients saw I could now help them grow their business, they didn’t just book calls… They showed up to the call presold! Because:

Step 4

We booked 35 calls with this strategy in January.

We closed 22 of them so far.

That’s a 62.8% close rate.

How does that stack up against your close rate?

My favorite part in all of this, almost everyone who showed up to one of those 35 calls started the call by saying something along the lines of:

"Hey, I’ve been reading Marketing Max’s newsletter for a while… You really know your stuff! I wanna work with you, let’s just confirm the strategy & price is right.”

That’s when I knew this system was unstoppable.

💯 You can do all of this 100% without me for less than I would charge you, but if you want this system & don’t have the time, my team and I can fully manage it for you here

Why This Works So Well

🔹 It meets buyers where they are. Instead of forcing them into a call if they aren’t actively searching for the solution you sell right now, it lets them warm up naturally.

🔹 It’s ridiculously cost-effective. My cost per lead was 90%+ lower than traditional B2B campaigns. 💡 Pro Insight: The ad platforms also reward you with lower CPMs & CPCs when you feed more conversion events back to the algorithm & you’ll certainly feed more with a newsletter signup conversion event vs. a booked call event.

🔹 It turns cold leads into warm buyers on autopilot. Every newsletter touchpoint is one step closer to a sale. 📊 Neil Patel conducted a recent study that said B2B buyers need 11 touchpoints before they can even decide if the are going to move forward… Most companies have like … 3? If that!

🔹 It scales effortlessly. Once set up, it runs like a machine! Just keep adding people to your list & sending that list emails … then watch the pipeline grow.

The first few clients of those 22 we signed? One got 3 booked qualified calls in the first 5 days. Another got 5 in the first 8 days. A third one got 9 qualified leads in the first 12 days. & that’s before we even sent out their first newsletter. This strategy works for me and for them and it will work for you, so, here’s...

How You Can Steal This Playbook Today

Want to implement this strategy yourself? You don’t need me at all! Dead serious. I want you to implement this without me because it works so well and will separate the lazy marketers form the great marketers. Seriously, you can do this 100% by yourself. Here’s how:

✅ Run ads toward your target audience asking them to sign up for your free newsletter newsletter, not asking for a sales calls.
✅ Create a high-converting landing page that makes it EASY to opt in.
✅ Use a simple typeform to qualify leads behind the scenes.
✅ Calendar block an hour a week to write & send your newsletter that delivers real value like I do with my marketing tip of the day (not just asking people to book a call all the time).
✅ Follow up with the hottest leads and track engagement over time.

It’s stupidly simple… but wildly effective.

30 days. $64,000 in new MRR for me.

And I’m just getting started!

But, if you do want my team to do it for you? Apply here.

Welcome to modern lead gen. Let’s ride. 🤠🚀

Here are 4 ways I can help you:​

1. 🙏🏼 Need more content & leads? You can now hire my content & lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

   ​

3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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