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- š Why Your Business Needs A Dominoās Pizza Tracker
š Why Your Business Needs A Dominoās Pizza Tracker
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š This Week's Growth Hack š
š
Why Your Business Needs
A Dominoās Pizza Tracker
This past week, we took a look at my lead gen agencyās client onboarding experience. And when we asked the team what the best possible experience might look like for new clients, everyone kind of paused, thought for a second, and then landed on the same unexpected answer:
āHonestly? Something like the Dominoās pizza tracker would be amazing.ā
You know the one⦠the simple little progress bar that shows when your pizza is being prepped, baked, boxed, and delivered.
We all agreed that something like that would drastically improve the experience. Why? Because it makes people feel informed. It reduces anxiety. And most importantly, it gives you a sense of control in a situation where you technically have none.
That feeling of trust? Thatās this weekās Growth Hack.
So what can software companies, agencies, and ecom brands alike, learn from this?
Letās break it down š
For Software Companies
You already have automated workflows.
You probably already have internal progress logs and timelines.
But your users feel like theyāre sending data into a black hole.
Fix that.
Imagine a simple 4-step onboarding tracker inside your dashboard or via email:
ā
āYouāve connected your CRMā
š āWeāre syncing data ā this takes ~15 minsā
š āModel training complete ā view your insightsā
š āSetup is done ā ready to launch!ā
Suddenly, onboarding is a series of wins instead of a confusing waiting game.
This reduces support tickets, increases activation, and turns āugh this is confusingā into āwow this was seamless.ā
For Agencies
Agency onboarding is usually a mess.
The kickoff call ends, then the client hears nothing for 10 days⦠then gets a Google Drive invite⦠then a draft doc⦠then maybe a Slack message at 11pmā¦
The Dominoās playbook flips that on its head.
Try sending clients a timeline that looks like:
š§ āDiscovery Call Completeā
š āBrand Assets Receivedā
āļø āCreative Brief in now Progressā
š¬ āFirst Draft Under Reviewā
š āCampaign Liveā
Each step is a checkbox. Each checkbox is a dopamine hit.
No confusion. No ghosting. Just clarity.
Even better: turn this into a simple Trello Board or client portal so they can track it in real-time.
For E-Commerce Brands
Dominoās literally sells the same pizza every time, but customers rave about the experience.
Most ecom brands only email you once: āHereās your order. Hereās your tracking number. See you soon. Bye.ā
But what if your post-purchase flow looked like this:
š§¾ āYour order is confirmedā
š§µ āEmma is sewing your hoodieā
š¦ āJon is packing your boxā
š āShipped with FedEx! Track it hereā
ā¤ļø āWe hope you love it! Hereās how to style itā
Youāre turning a boring shipping update into a branded experience.
Even better? Use those stages to deliver upsells, reviews, UGC prompts, or cross-sells.
Dominoās doesnāt sell pizza, they sell trust. You can too!
For Why This Works
Because knowledge = trust.
When people know whatās happening and when, they trust you more.
And trust unlocks everything: faster sales cycles, higher retention, better referrals.
Hereās your 3-step Dominoās playbook:
Map Your Journey ā Break down the key stages your customer goes through post-purchase or post-signup.
Name Each Stage ā Make them simple, human, and branded.
Show Progress Visually ā In-app, in-email, in-text ā wherever your user lives.
This weekās action step: Find 1 place in your business where your customer is waiting in the dark⦠And build them a pizza tracker!
Great marketers donāt just deliver. They tell you how close you are to delivery.
See you next week,
MarketingMax
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Thatās it for this week!
Talk soon,
Marketing Max
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Thanks for being a part of my journey :)
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