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šŸ• Why Your Business Needs A Domino’s Pizza Tracker

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šŸš€ This Week's Growth Hack šŸš€

šŸ•
Why Your Business Needs
A Domino’s Pizza Tracker

This past week, we took a look at my lead gen agency’s client onboarding experience. And when we asked the team what the best possible experience might look like for new clients, everyone kind of paused, thought for a second, and then landed on the same unexpected answer:

ā€œHonestly? Something like the Domino’s pizza tracker would be amazing.ā€

You know the one… the simple little progress bar that shows when your pizza is being prepped, baked, boxed, and delivered.

We all agreed that something like that would drastically improve the experience. Why? Because it makes people feel informed. It reduces anxiety. And most importantly, it gives you a sense of control in a situation where you technically have none.

That feeling of trust? That’s this week’s Growth Hack.

So what can software companies, agencies, and ecom brands alike, learn from this?

Let’s break it down šŸ‘‡

For Software Companies

You already have automated workflows.
You probably already have internal progress logs and timelines.
But your users feel like they’re sending data into a black hole.

Fix that.

Imagine a simple 4-step onboarding tracker inside your dashboard or via email:
āœ… ā€œYou’ve connected your CRMā€
šŸ”„ ā€œWe’re syncing data — this takes ~15 minsā€
šŸ“Š ā€œModel training complete — view your insightsā€
šŸŽ‰ ā€œSetup is done — ready to launch!ā€

Suddenly, onboarding is a series of wins instead of a confusing waiting game.

This reduces support tickets, increases activation, and turns ā€œugh this is confusingā€ into ā€œwow this was seamless.ā€

For Agencies


Agency onboarding is usually a mess.

The kickoff call ends, then the client hears nothing for 10 days… then gets a Google Drive invite… then a draft doc… then maybe a Slack message at 11pm…

The Domino’s playbook flips that on its head.

Try sending clients a timeline that looks like:
🧠 ā€œDiscovery Call Completeā€
šŸ”‘ ā€œBrand Assets Receivedā€
āœļø ā€œCreative Brief in now Progressā€
šŸ’¬ ā€œFirst Draft Under Reviewā€
šŸš€ ā€œCampaign Liveā€

Each step is a checkbox. Each checkbox is a dopamine hit.
No confusion. No ghosting. Just clarity.

Even better: turn this into a simple Trello Board or client portal so they can track it in real-time.

For E-Commerce Brands


Domino’s literally sells the same pizza every time, but customers rave about the experience.

Most ecom brands only email you once: ā€œHere’s your order. Here’s your tracking number. See you soon. Bye.ā€

But what if your post-purchase flow looked like this:

🧾 ā€œYour order is confirmedā€
🧵 ā€œEmma is sewing your hoodieā€
šŸ“¦ ā€œJon is packing your boxā€
🚚 ā€œShipped with FedEx! Track it hereā€
ā¤ļø ā€œWe hope you love it! Here’s how to style itā€

You’re turning a boring shipping update into a branded experience.

Even better? Use those stages to deliver upsells, reviews, UGC prompts, or cross-sells.

Domino’s doesn’t sell pizza, they sell trust. You can too!

For Why This Works

Because knowledge = trust.

When people know what’s happening and when, they trust you more.
And trust unlocks everything: faster sales cycles, higher retention, better referrals.

Here’s your 3-step Domino’s playbook:

  1. Map Your Journey – Break down the key stages your customer goes through post-purchase or post-signup.

  2. Name Each Stage – Make them simple, human, and branded.

  3. Show Progress Visually – In-app, in-email, in-text — wherever your user lives.

This week’s action step: Find 1 place in your business where your customer is waiting in the dark… And build them a pizza tracker!

Great marketers don’t just deliver. They tell you how close you are to delivery.

See you next week,
MarketingMax

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That’s it for this week!

Talk soon,
Marketing Max
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