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Fact: Nailin' that creator-brand alignment is the secret to high-performing UGC and influencer partnerships

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Solution: Insense.

You need Insense’s carefully vetted marketplace of 60,000+ UGC creators and micro-influencers from 20+ countries across the USA, Canada, APAC, and Latin America.

👩‍⚕️ Dermatologists for your skincare brand? They’ve got it! ⌚️ Watch collectors? 🌈 LGBTQ+ creators? They’ve got it!

Launch your campaigns now, and get content within 10 days.

👉 Book a free strategy call by Feb 21st and get $200 towards your first campaign.

3️⃣ Things To Check Out

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✏️ Running ads? I break down my 7 Facebook ad creative frameworks that have led to $100,000,000 in attributable revenue on the newest episode of The @MarketingMax Show! Listen & subscribe on Spotify, Apple, & Youtube

*(the ads above are via a paid partnership, you too can reach my audience here)

🚀 This Week’s Growth Hack:

+62% eCommerce Revenue While Spending Less

If you've been reading this newsletter for a while, you know I recently launched a lead gen service that’s absolutely crushing it for the 20+ clients we've onboarded so far…

What some of you might not know is that my team and I still manage ads & emails for companies that want leads, but also e-commerce brands.

Well, I got this response to last week's growth hack about my B2B secrets:

… & the email came on the same day I was putting together a report for one of my fractional CMO clients that read: “I have officially increased your revenue 62% since we started working together six months ago, while actually spending 20% less on ads.”

So for this week’s Growth Hack, here’s exactly how I did it.

Step 1: Only Optimize for Purchases

✅ No more "traffic" campaigns, only "purchase" campaigns

• Their previous agency was wasting 50% of their budget on "traffic" campaigns instead of just optimizing for actual purchases.

• If you run a traffic campaign, Facebook will only show your ads to people who are most likely to load your website after clicking on your ad, not those most likely to buy.

• At their spend level (~$15K/month), they already had enough pixel data to optimize for purchases, so I immediately killed all traffic campaigns.

Step 2: UGC for Prospecting

✅ Raw, customer-driven storytelling beats Canva templates every time

• We launched UGC ads where their ideal customer profile (ICP) shared:

  1. The problem they had before buying my client’s product

  2. How they found my client’s product

  3. Why they love it now & will never go back

     … all in under 30 seconds

• This slashed their cost per purchase from $100 → $65 on cold prospecting campaigns—just from better creative.

Step 3: Ditch the Discounts for RT

✅ Replace discounts with reasons, sell them

• 30% of their total budget went to retargeting people who had been to the website but hadn’t purchased yet with a discount

• I swapped those out for retargeting ads that went deep on product benefits rather than just showing the product again.

• This lowered their retargeting cost per purchase from $50 → $30.

  • My team has 10X better templates & designs for these product benefit ads than Canva… If you have north of $4k/mo to spend on a retainer with us (not including ad spend), book a call with my team here

Step 4: Introduce Cost Per Result Goals

✅ Slow tell Meta what you want to pay per customer

• Once we got the blended cost per purchase down from $110 → $77, I started setting cost per result goals in each ad set.

• Every week, I would lower the target by a few dollars (e.g., $75 → $72) if the cost per result was decreasing.

• Over six months, this drove their Meta cost per purchase down from $110 → $56.

Step 5: Fix Google Ads & Shift Budget to Meta

✅ Cut waste & double down on what works

• The previous agency was wasting thousands on keywords that never converted.

• I copied the best-performing keywords into a new campaign and shifted budget away from anything that never led to a purchase.

• Immediate results: Google cost per purchase dropped from $250 → $110 overnight.

• Long-term results: After ongoing optimizations (better ad copy + refined keywords), we brought it down from $110 → $80.

• The Problem? Over time, I realized the Google Ads CPCs wouldn’t get the cost per result below $80 on Google … so I started shrinking the budget on Google Ads and pushed it into Meta, where we were consistently getting purchases for $56.

💡 I approach ad buying like I approach finance, gotta invest in what’s gonna give us the highest returns.

Final Takeaway

This isn't rocket science, it's just Good Marketing:

1. Good storytelling in ads (UGC + reasons wins)

2. Good optimizations (stop wasting budget on bad campaigns & keywords)

3. Good patience (it didn’t happen overnight, it took 6 months)

I audit a few accounts a week & I just can’t believe how many agencies still run traffic campaigns (basically paying Facebook to show your ad to people who only click, not buy) or spend thousands on keywords that have NEVER converted.

Want me & my team to do everything above, for your e-commerce brand? If you have north of $4k/mo to spend on a retainer with us (not including ad spend), book a call with my team here

If not, no sweat! Implement everything above and hit my back if you have questions 🙂 

Here are 4 ways I can help you:​

1. 🙏🏼 Need more content & leads? You can now hire my content & lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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