Wisdom Wednesday

October 30, 2024

As you know, I try to write one ad-free Wednesday newsletter a month!

I’m playing around with calling it Wisdom Wednesday… let me know if you like it?

Anyways, before we jump into two marketing wisdom nuggets today, please:

***Take a few minutes to fill out our Q4 audience survey here, for a chance to win a $500 Amazon Gift Card, here.

Wisdom Nugget #1

I really hate that 99% of marketing advice is about how to stop the scroll. How to get more clicks on your ads. And how to write better ads…. When what happens after someone clicks on your ad, is just as important, if not more important.

Not only that, if you have read my content for a while now, you know that bidding on your competitors’ name with Google Ads is one of my favorite marketing strategies of all time.

So I had to make the first Wisdom Nugget, this breakdown:

***Take a few minutes to fill out our Q4 audience survey here, for a chance to win a $500 Amazon Gift Card, here.

Wisdom Nugget #2

Want to write more content but the second you sit down to write a banger LinkedIn post or Twitter thread, you have no idea where to start? Well Nicolas Cole has ghostwritten more than 3,000 articles for startup founders, C-level executives, VCs & more and just shared the 5 more viral templates he uses each time:

Template #1: Mistakes & Lessons
People love learning from others' mistakes. I break down the decision, outcome, mistake, and lesson.
Example: “5 Mistakes I Made Scaling My Startup (And How You Can Avoid Them)”

Template #2: Frameworks
Readers want actionable solutions. Each “How To” piece follows a 1-2-3 formula.
Example: “Want to Boost Productivity? Here’s the 3-Step Framework My Team Swears By”

Template #3: The Future
Speculating on the future elevates your authority. Even a thesis about what’s next makes you a thought leader.
Example: “Why AI Will Transform Customer Service in the Next 5 Years”

Template #4: Category POV
Educate readers on the category itself, contrasting the ‘old’ with the ‘new.’
Example: “Why Traditional Sales is Dead & the New Category of Conversational Commerce is Rising”

Template #5: Myths
Everyone loves “insider info.” Bust myths and offer a fresh take.
Example: “5 Myths About VC Funding Most Founders Get Wrong”

See his full breakdown here & don’t forget to:

***Take a few minutes to fill out our Q4 audience survey here, for a chance to win a $500 Amazon Gift Card, here.