Wisdom Wednesday

As most of you know by now, I sometimes send ad-free Wednesday afternoon newsletters when there are opportunities & insights worth sharing outside of my normal Growth Hacks Weekly sends on Sunday evenings.

I only send when I have things I believe are worth sending which is why they come at a complete cadence.

Here are 3 for this week:

1 - Win $500?

I promise you this is not an ad! My friend’s CRM company is considering a pivot and is offering a $500 Amazon gift card to one person who fills out this 90-second survey!

If you are in B2B, please do him and me a big solid by taking 90 seconds to answer it:

2 - Easy Copywriting Prompts

Sarah tweeted this a few months ago, and I’ve had it pinned to my desktop ever since!

It taps into a Growth Hack I’ve shared before about emotion testing. You don’t know which emotion is gonna resonate bets with your target audience so you gotta test multiple emotions. These prompts make it easy to do that (tap to read all):

3 - Rethink Your Pop-Up

There's no shortage of lead gen strategies, tips, and tricks from my content these days, but I absolutely love this one! How many times have you landed on a website and 30 seconds later it says "enter your email here to get some discount"?

Depending on the timing, those typically have a 5-10% conversion rate.

But if you can make it more personalized, like grüns does, that conversion rate is guaranteed to increase significantly. The best part? After you choose the problem you're trying to solve (from the picture on the left) the copy changes to enter your email to learn how our product helps you solve for the one you just chose.

Not only does it tap into one of my favorite marketing pscyology principles “Someone who takes a small first action is 80% more likely to take a larger second action” but in general,the more personalized you can make any sort of lead-gen signup page, the better:

🎖️ Bonus - Have you heard…

… the latest episodes of The @MarketingMax Show? See them here:

🎥 How Loom became a 9-figure business… YouTube, Spotify, & Apple

☎️ If You Want More Sales Calls… Spotify, Apple, or YouTube →

😎 How to automate your marketing with AI? YouTube, Spotify, or Apple

😡 Why Do Marketers Hate Sales & Vice Versa? Youtube, Spotify, & Apple

⭐️ That’s it for this week! What was your favorite Wisdom Wednesday nugget?

-@MarketingMax 🙂