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Wisdom Wednesday
As most of you know by now, I sometimes send ad-free Wednesday afternoon newsletters when there are opportunities & insights worth sharing outside of my normal Growth Hacks Weekly sends on Sunday evenings.
I only send when I have things I believe are worth sending which is why they come at a complete cadence.
Here are 3 for this week:
1 - An Easy Way To Improve Your Website’s Conversion Rate
After running a million AB tests on landing pages, I can tell you one of the fastest ways to get people who land on your page to take whatever next step you want them to take is switching up the text inside of your buttons. Here are some great examples to spark your inspiration:
"Learn More" is not a CTA.
Neither is:
• "Get Started"
• "Discover More"
• "See How It Works"Strong CTAs align with user intent, brand narrative and sell the next step.
— Namya @ Supafast (@namyakhann)
2:00 PM • Mar 20, 2025
2 - Wanna Win $100?
Our Q2 audience survey is here! It takes 90 seconds to answer, and one lucky recipient will win $100 gift card to the store of their choosing 🙂
3 - Are You Underpaying Your Talent?
My good friend Dave runs the best community for B2B marketers in the game for which I've been a paying member of since 2020. As promised, today’s newsletter send is ad-free, so he's not paying me to promote this at all! I just found their recent compiled salary benchmark report for B2B marketers fascinating. The summary (that’s behind an email collection wall, but he gave me permission to share) is:

However, if you are in B2B, the report goes into so much more detail across roles, location, trends, company size, and more, so if you want the full FREE report:
🎖️ Bonus - Have you heard…
… the latest episodes of The @MarketingMax Show? See them here:
⭐️ That’s it for this week! What was your favorite Wisdom Wednesday nugget?
-@MarketingMax 🙂