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🚀 This Week’s Growth Hack:

You Actually Run An Education Company

What if I told you the biggest unfair advantage in 2025 isn’t a better product, a bigger budget, or even the perfect viral ad… but turning your business into an education company?

That’s exactly what Rupa Health did on their way to a massive exit.

The healthcare startup with zero name recognition systematically built the largest medical media brand in the United States without relying on paid ads, cold emails, or social media popularity. Instead, they used a “decentralized, content authority strategy” (more on that below) to grow their audience to millions, driving revenue, brand authority, and—eventually—a multi-billion-dollar acquisition.

Here’s how they did it, and how you can steal the playbook:

1. The Secret: Make Your Brand the Teacher

Most startups think of content as a side project… a few blog posts here, some LinkedIn posts there. 

Instead of just creating content to market their product like everyone else, Rupa turned education into their business model.

💡 They built Rupa University, a six-week medical training bootcamp that generated close to $2M in course sales. (Additional revenue anyone?)

💡 They published SEO-optimized medical articles that pulled in 500,000+ visitors per month.

💡 They built a massive YouTube channel, hiring doctors to create educational videos that hit millions of views.

Why does this work? Teaching scales in a way sales pitches never can. When your brand becomes the trusted educator in your industry, customers come to you.

How were they able to do all of this? Via an amazing cost-effective content team put together by HireOverseas.com who specializes in building strategies & teams like this one (more on that later)...

In Layman’s Terms:

❌ Don’t just market your product.

✅ Make your brand the ultimate source of knowledge in your space.

2. Build a Content Engine That Runs Without You

Rupa’s media strategy worked because it wasn’t dependent on any single person.

Instead, they built repeatable content playbooks, hired contractors, set up automated systems, and removed bottlenecks so the content engine kept running, even when the team wasn’t touching it.

How they did it:

📌 YouTube: Paid doctors $600-$800 per video, built a 6-person video editing team, and set up a Notion + Descript workflow so videos got created and published without constant oversight.

📌 SEO Blog: Treated it like a magazine, not a blog. Hired offshore doctors to ghostwrite articles, US-based doctors to review them, and an SEO specialist to optimize them for Google.

📌 Social Media: Used AI + offshore assistants to turn daily medical research into high-performing LinkedIn & Twitter posts.

📌 Podcast: Outsourced production to a podcast agency, making their doctors household names in their industry.

The takeaway? Your content needs systems to work well, not necessarily expensive superstar influencers. If your content strategy relies too much on YOU personally, or unreliable & overpaid influencers, writing posts, editing videos, or running social… you’ll never scale.

3. Leverage a “5:1 Contractor-to-Full-Time” Ratio

The biggest cheat code in Rupa’s strategy? They didn’t hire a massive full-time team.

Instead, they used specialized offshore contractors via hireoverseas.com to create more, higher-quality content for a fraction of the cost.

Rupa’s team breakdown:

✅ 6 full-time video editors
✅ 3 growth assistant marketers
✅ 2 Webflow developers
✅ 2 offshore doctors for content research & ghostwriting
✅ 1 SEO specialist
✅ 1 offshore graphic designer
✅ A podcast agency for production

💡 The takeaway? The future of growth teams isn’t hiring more full-time employees, it’s building highly efficient, contractor-powered systems that scale without breaking the bank.

4. The YouTube Hack That Drove Millions of Views

One of Rupa’s biggest YouTube growth hacks was leveraging high-traffic blog posts to fuel their videos.

Here’s how it worked. They…

1️⃣ Analyzed their top-performing SEO articles every month.
2️⃣ Created YouTube videos on the same topics.
3️⃣ Embedded the videos at the bottom of the blog posts.
4️⃣ Readers spent 10+ minutes reading the article, then clicked over to the YouTube video for even more content.
5️⃣ YouTube’s algorithm boosted the videos because of the high engagement time.

🚀 The results? Thousands of extra views per video, for free!

How to Steal This Playbook for Your Business

Want to build your own high-growth media brand like Rupa? Here’s your 3-step action plan:

👉 Step 1: Pick your content authority strategy

• What does your ideal audience want to learn?

• How can you create content that makes you the #1 trusted expert in that topic?

👉 Step 2: Systematize content production

• Hire offshore experts to handle writing, video editing, and social media.

• Use playbooks, AI tools, and workflows to remove bottlenecks.

👉 Step 3: Build a traffic flywheel

• Pair SEO + YouTube by turning high-ranking blog posts into videos.

• Use AI & automation to keep content flowing on LinkedIn, Twitter, and Instagram.

• Create evergreen courses, workshops, or newsletters to monetize content directly.

Final Thought: Be the Media, Not Just the Product

Rupa Health didn’t win by shouting about their product.

They won by becoming the #1 educational resource in their industry.

If you want to dominate your market, stop playing defense. Build your own media brand. 

If you’re interested in booking a growth and content consulting call for your startup or building your overseas growth team please feel free to grab time here with Philip.

About Philip Ruffini:

• Over 100M Views on Social Media

• Built out Content and Media for Rupa Health

• Current Growth and Marketing Advisor to Fullscript

• Built 20+ growth contracting team for Rupa Health

So that you can own your audience. Become the go-to teacher.

🔥 Your challenge this week: What’s one piece of educational content you can create that your audience desperately wants? Start there.

Here are 4 ways I can help you:​

1. 🙏🏼 Need more content & leads? You can now hire my content & lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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