🦖 A Monster Plan for Homebuilding

It won’t emerge from the sea, but a planned monster-sized factory could shake up the nearly $5 trillion housing market.

The company behind it, BOXABL, rewrote what’s possible in home construction with its assembly-line approach. Traditional homes are built in 7+ months. BOXABL factories assemble foldable homes in nearly 4 hours – fully fitted with plumbing, electrical, and HVAC. 

They’ve already built and delivered 600+ homes – with 190,000+ more reservations from potential buyers*. The company has also gained the attention of investors like D.R. Horton. 

Now, with additional funding, they’re aiming for BOXZILLA – a potential multimillion-square-foot, billion-dollar factory. It could just end up being the largest, most advanced home factory ever. 

Become a BOXABL shareholder today for just $0.80/share**

3️⃣ Things To Check Out

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🚀 This Week’s Growth Hack:

Why Aren’t You Priming?

I’ve got some personal news to share!

Last week, my wife gave birth to our first child… six weeks early.

It was a wild, emotional, and exhausting week, but after just 7 days in the NICU, she scored a 10/10 APGARS (overall health) score & is finally home. My wife & I couldn’t be happier and grateful that they both are healthy!

How does that relate to the Growth Hack of The Week? Well, a few weeks ago, I was shopping for an air filter to put in the cornerwe can break that. I've been working with Marketing Max, I'm okay, um, so where's read some personal messages 6 weeks earlier. It was wild, emotional, exhausting. After being happy, oh a few weeks ago I was shopping for an air filter to put in the corner of her nursery, and this one Instagram ad kept following me around. It was so well-done that I couldn’t stop thinking about it.

It started with B-roll footage of raging wildfires, thick factory smoke, and an ominous stat about how today’s air has something like 7X more pollutants than just a few years ago. Then it hit me with a gut punch: That’s why you need to keep your family safe. And that’s why you should buy this specific air filter.

And you know what? It worked. I bought the damn filter.

Not because it shouted about HEPA technology or "industry-leading performance"or had some fancy Bluetooth app (this one didn’t) but because it primed me to fully understand and acknowledge the problem before it even introduced the product.

👉🏼 💡 Most brands make the mistake of starting with:

“Here’s our product and why it’s great!”

But the best ones start by painting the problem in a way that makes you feel the problem that their product or service solves, deep in your bones.

Then… because my daughter was born early, something happened that drove this marketing point home even harder.

Before we could bring her home, we had to watch a baby CPR training video. The first five minutes weren’t about how to do CPR. Instead, it featured two parents telling the gut-wrenching story of when their baby suddenly stopped breathing a month after birth.

Before they explained that baby CPR saved their child's life, they made sure we fully grasped just how terrifying it would be if we weren’t prepared.

And let me tell you, those five minutes made me lean in and pay attention way more than if the video had just jumped into instructions.

So, it took my daughter being born to finally make Priming the Growth Hack of the Week.

How You Can Use Priming This Week:

1️⃣ E-Commerce Example: The Air Filter Ad, But For Your Product

Most brands start their ads with, "Our product does XYZ and has these amazing features!" Instead, flip the script:

• If you sell skincare, don’t start with your serum. Start with a close-up of irritated, dry skin and the stat that 90% of people have dehydrated skin without realizing it.

• If you sell ergonomic chairs, don’t start with lumbar support features. Start with a montage of people hunched over in pain, followed by “Back pain is the #1 cause of lost productivity.”

• If you sell meal prep kits, don’t start with meal options. Start with a fast-cut montage of people scrolling Uber Eats, stressed about dinner, and then drop, "You're wasting $350+ a month on delivery fees and don’t even realize it."

Make them feel the problem before you show them the solution.

2️⃣ Marketing Agencies: Use Priming in Follow-Up Emails

Let’s say you run an SEO agency, and a lead just ghosted you after a discovery call. Instead of sending a, "Hey, just following up!" email (which is a waste of everyone’s time), send this instead:

👉 Subject: “What happens when you don’t invest in SEO…”

👇 Body:

Hey [Name],

Most companies don’t realize that 68% of online experiences start with a Google search. And the brands ranking #1 get 10X the traffic of those on page two.

That’s why brands that don’t invest in SEO early end up spending 5X more on paid ads later, just to stay relevant.

I’d love to show you how [your company name] can help make sure that doesn’t happen to you. Let’s set up a time to chat.

Best,
[Your Name]

No product pitch. No fluff. Just priming them with the cold, hard truth before looping back to the solution.

3️⃣ SaaS Example: Prime With the Problem on Your Landing Page

Most SaaS companies immediately pitch features like, "Our tool automates your HR processes!" But the best ones make you feel the pain first.

If I were writing a landing page for an HR software company, here’s how I’d start:

🚨 Your Top Employee Is Job Hunting Right Now.

And you probably have no idea.

• 52% of employees actively search for new jobs—even when they’re happy.

• The #1 reason they leave? Feeling undervalued or unrecognized.

• But most HR teams only realize there’s a problem after someone hands in their notice.

That’s why [HR Software Name] helps you track employee engagement before retention becomes a problem.

🔗 Try it free for 14 days.

See what happened there? Instead of starting with the solution, it primes the reader with the problem first—making them way more likely to care about what comes next.

Your Growth Hack Homework This Week:

Find one place in your marketing where you're jumping to the solution too fast.

Then, rewrite it to prime the problem first.

I promise, it’ll make a massive difference.

Now tell me: How are you going to use priming this week? 🚀

Here are 4 ways I can help you:​

1. 🙏🏼 Need more leads? I’m currently helping 21+ B2B brands generate dozens of qualified leads a week thatnks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

*Most links above are either a paid promo or Growth Daily LLC owns a % of the advertising company or Growth Daily LLC gets a commission if you sign up for their product or service. You can read our privacy policy at any time here. That’s how we keep this newsletter free 🙂 

**This is a paid advertisement for Boxabl’s Regulation A offering. Please read the offering circular at https://www.boxabl.com/invest/. Reservations represents a non-binding indication of interest to purchase as Casita. A reservation does not require purchase of a Casita and there is no assurance of how many will result in actual purchases.