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The biggest mistake founders make is hiring generalists.

They hire one "marketing manager" and expect that person to run ads, write copy, design creatives, build automations, analyze data, send emails, optimize funnels, write your newsletter, and somehow keep up with every new AI tool that launches each week.

My friend came to me last week looking for that exact role, and I told him: That employee doesn't exist. Even now with AI, that unicorn marketer just doesn’t exist.

Instead, build a team of specialists. Thanks to AI, each of these people can now do the work of two or three employees from just a few years ago. Here are the eight roles I told my friend he needs to hire for right now.

Meta rewards businesses that constantly test fresh creative. Your Static Ad Creator should wake up every morning thinking about new hooks, headlines, visuals, and ad concepts. They're part copywriter, part Canva wizard, and part AI prompt engineer. While your competitors launch one new ad every few weeks, your "elves" are shipping fresh creative every day.

Week One Missions: Create 20 new static ads, build 10 reusable design templates, and recreate your top-performing competitor ads with your own messaging.

Outbound falls apart without someone directing traffic. This person owns your entire cold email machine—from buying domains and warming inboxes to managing ListKit, deliverability, reply handling, and booking meetings. Instead of founders babysitting inboxes, they simply show up to qualified calls.

Week One Missions: Launch 50,000 monthly sending capacity, organize every positive reply into your CRM, and build three outbound campaigns targeting different customer segments.

🏆 P.S. I literally just hired one oe of these for my own team, for les than $2kmo full time! Obi, he starts tomorrow, Monday, August 3rd 🙂 If you want my internal recruiter to find you any one of these roles, tell us who you are looking here!

Every founder has a list of AI automations they'll "build someday." Your AI Systems Engineer makes sure that day is today. They're constantly connecting ChatGPT, Claude, Zapier, Make, Airtable, HubSpot, Slack, and whatever AI tool launched yesterday so your business gets smarter every week instead of more complicated.

Week One Missions: Fix every broken automation, eliminate one repetitive manual task each day, and build an AI workflow that saves your team hours every week.

Most businesses don't need more traffic… they need fewer leaks. Your Funnel Detective spends every day inside analytics tools, session recordings, landing pages, and conversion reports looking for places where prospects quietly disappear. Their job isn't finding more visitors. It's making more of your existing visitors become customers.

Week One Missions: Identify your three biggest conversion leaks, prioritize them by revenue impact, and recommend five tests to improve conversions.

One great piece of content should fuel your marketing for weeks. This person turns a single podcast, webinar, or newsletter into dozens of LinkedIn posts, Tweets, short-form videos, emails, graphics, and sales assets using AI. Instead of constantly asking, "What should we post today?" you'll have a content library that never runs dry.

Week One Missions: Turn your last long-form piece into 30 social posts, create ten short video clips, and build a month's worth of scheduled content.

🏆 P.S. I literally just hired one of these for my own team too, for less than $2k/mo full time! Drin, he started a few months ago 🙂 If you want my internal recruiter to find you any one of these roles, tell us who you are looking for on an intro call here →

Formula 1 teams don't win by making one massive improvement—they win by making hundreds of tiny ones. Your CRO Scientist applies the same philosophy to your website by continuously testing pages, offers, pricing, messaging, and checkout flows. Small improvements compound into dramatically more revenue without spending another dollar on ads.

Week One Missions: Audit your customer journey, launch three A/B tests, and identify the highest-impact conversion opportunity on your site.

The best prospects are already out there… you just need someone catching them all day. Your Lead Fisherman builds highly targeted prospect lists using tools like Clay, Apollo, LinkedIn, and ListKit so your sales team never runs out of qualified people to contact.

Week One Missions: Build your first 5,000 qualified prospects, create three ICP-specific lead lists, and enrich every contact with buying signals before outreach begins.

Your customers tell you exactly what they want every day—they just say it on Reddit, LinkedIn, Twitter, review sites, and your competitors' comment sections instead of emailing you. This person's entire job is listening to those conversations and turning them into better ads, emails, landing pages, and offers.

Week One Missions: Document your top ten customer objections, collect twenty high-converting customer quotes, and build a swipe file of competitor messaging worth testing.

The companies winning over the next decade won't have the biggest marketing departments. They'll have the best collection of AI-enabled specialists.

👉 Instead of hiring one expensive "head of marketing," let my internal recruiter find you any one of these roles, or any other role you are actively hiring for right now… for a fraction of the cost of US salaries 😉. Simply tell us who you are looking for, on an intro call here!

See you next week,
MarketingMax

That’s it for this week!​

Thanks for being a part of my journey :)

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